How users remember, forget, or recall information.
Invite users to leave your app at the right moment
People remember more unexpected and playful pleasures
Incrementally reinforcing actions to get closer to a target behavior
People remember grouped information better
People remember stories better than facts alone
Users favor recent and available information over past information
People remember incomplete tasks better than completed ones
People learn more effectively when study sessions are spaced out
It's easier to recognize things than recall them from memory
It's easier for users to recall the first and last items of a list
Users engage more with things appealing to multiple senses
Users remember pictures better than words
When users are prompted to take action based on a memory
People judge an experience by its peak and how it ends.
People remember things more when they're associated with a location
Users value something more if they feel it's theirs
Users recall negative events more than positive ones