For €2M+ PLG Teams
The Full-Stack Growth Experimentation Partner for €2M+ PLG Teams.
ActivationLed helps Self-serve B2B Growth Teams maximize user conversions across the full product with Done-For-You User Analysis, Behavioral Design, and Coded Experiments.
172 PLG journeys audited
We Map Every Drop-Off in Your Funnel.
We map your full PLG funnel — from first visit to trial-to-paid — and identify every friction point blocking activation. Every drop-off becomes an experiment hypothesis, ranked by retention impact.
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Landing Page
Trial Sign-up
Onboarding Step 1
Dashboard
Diagnose
SQL analysis on your funnel data surfaces the behavioral patterns behind every drop-off. Every finding becomes a ranked experiment hypothesis.
Experiment
We design ICP-segmented experiments targeting the Aha Moment gap the data identified. High fidelity, production-ready, measurable.
Ship
Production-ready coded A/B test with feature flag. Live in 24 hours. Your dev team owns the merge. No backlog, no waiting.
Behavioral SQL Analysis
We Find the ‘Why’ Behind Every Drop-Off.
We run SQL analysis on your product data to find the behavioral patterns behind every drop-off — segmented by ICP. Each Growth Experiment is backed by evidence, not intuition. No in-house analyst required.
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16 Feb, 2026
HeyReach
I have 0 doubt that anyone who hires Radu will see a big ROI. If your numbers are not where they should be, Radu is the person to diagnose and improve your UX/UI And PLG Activations.
Ilija Stojkovski
Chief Revenue Officer
1 Jan, 2030
ClearCue
Radu did a journey teardown of our onboarding and activation flow. The full UX, identified the 'Aha!' moment, and pointed out friction I'd stopped noticing.
Martin Markov
Co-Founder & CEO
5,224 PLG screens analyzed
Journey Redesigns That Target the Right Behavior.
From full onboarding overhauls to single-screen experiments — every redesign targets the exact behavior the data exposed. ICP-segmented, Aha Moment–focused, production-ready.
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Foundation
Fix tracking. Map your Aha Moment per ICP. Lock your conversion baseline. Delivered in 5 days.
Analyze
Weekly SQL analysis surfaces the behavioral patterns behind every drop-off. Each insight becomes the next sprint hypothesis.
Ship
Approved hypothesis → production-ready coded A/B test with feature flag. Live in 24 hours. No dev queue.
Compound
Wins compound. Every experiment result feeds the next hypothesis. The system gets sharper every sprint.
24hr Design-to-Code Pipeline
Hypothesis to Live Experiment in 24 Hours.
Approved hypothesis → wireframe → AI-assisted build → production-ready coded A/B test with feature flag. Your dev team needs less than 2 hours per experiment. From insight to live Growth Experiment in 24 hours.
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AI-Powered Delivery
AI at Every Step of the Pipeline.
Claude Code and AI agents power the full Growth Experimentation pipeline — from SQL analysis to coded A/B test. This is how one operator delivers at the speed and output of a 10-person growth team.
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Run your own numbers.
My users have a blended LTV of €. I expect incremental paying users over months.
Your Investment vs Return
3.2×
Solid return.
Setup fee
€4,000
Tracking fees
€600
Commission cost
€8,000
New revenue
€40,000
ROI
+217%
Total investment
€12,600
One system. Three ways to get in.
172 Journey Revamps
5,224 Screens Audited
26 Happy Clients
But, What the FAQ is going on?
These are questions - from real people, that come up quite often in our calls.