We Redesign PLG funnels. That convert.

We run your entire PLG conversion system — behavioral SQL analysis to find where users drop, journey redesigns targeting the exact Aha Moment the data identifies, and production-ready coded A/B tests shipped in 24 hours. Most clients see their first live experiment within 7 days of starting. No dev bandwidth required from your side.

The 24-hour pipeline runs on Claude Code and AI agents. Approved hypothesis → wireframe → AI-assisted high-fidelity build → production-ready coded A/B test with feature flag. Every other CRO agency takes 2–6 weeks to get an experiment live. The speed advantage compounds — more experiments in the same window means more data and faster results.

Less than 2 hours per experiment. The feature flag ships with the code. Your dev team reviews and merges — that's it. The Foundation (tracking audit and implementation) requires less than 2 hours of team time total. Most clients are surprised by how little they need to be involved in the execution.

The Conversion Data Foundation is the right entry point for most companies. It fixes your tracking, maps your Aha Moment per ICP segment, and delivers your real conversion baseline — all in 5 days. Without clean data, CRO is optimizing guesses. The Foundation is the prerequisite that makes everything downstream predictable. Your €5,900 rolls into the Engine plan within 30 days.

Core is built for Series A PLG companies at €2M–€5M ARR with one product and one primary conversion funnel. Scale is for teams managing multiple products or ICP segments at €10M+ ARR. If you're pre-Series A with less than 500 signups per month, the Foundation alone may be the right move — it gives you the data clarity to decide what to prioritize.

Yes — and this is often the exact situation we work best in. The engagement doesn't require a PM to run it. You need one stakeholder who owns the conversion metric, access to your analytics stack, and the ability to review and approve experiments. We handle everything else. Most founders manage the engagement themselves in under 3 hours per week.

That's exactly what the Foundation fixes. The tracking audit identifies every broken and missing event and implements the fixes — no dev bandwidth required. Most companies discover their analytics are significantly more broken than they thought. The Foundation is designed specifically to be the starting point, not a prerequisite you need to clear before starting.

Foundation delivers in 5 days. First live experiment ships within 7 days of Foundation sign-off. Early wins — single-screen tests with fast statistical windows — typically show up in weeks 2–4. Compound results, the kind you bring to a board update, show up between weeks 6 and 10 as sprint cycles stack. We set a shared metric target on day one so you always know what we're tracking toward.

Your overall visitor-to-paid conversion rate improves by at least 20% relative to the Foundation baseline within 90 days. Not a single funnel step — the whole rate. The baseline is measured and locked before the first experiment ships, so there's no ambiguity about what counts as movement. If we don't hit 20%, work continues free until we do.

The core work is redesigning PLG workflows and onboarding journeys to surface the behavioral Aha Moment faster. Past engagements have included identifying the real Aha Moment (which is rarely what the team assumes), redesigning core activation journeys around it, and measurably lifting trial-to-paid rates as experiments compound over 90 days.

20% lift in visitor-to-paid conversion within 90 days — or work continues free until you get it. Not a refund. Not a credit. We keep working. The guarantee is possible because the Foundation baseline makes the problem measurable before we commit, and the 24-hour pipeline ships fast enough to run meaningful experiments within the window.

Three things: agree on a primary metric and baseline before we start (the Foundation handles this), give the engagement the full 90-day window, and provide reasonable access to product data and implementation support — typically less than 2 hours of dev time per experiment. The guarantee is designed to protect you, not to create loopholes.