For PLG SaaS at $1M–$15M ARR
Lift Your Free To Paid Conversions Or Pay 0€.
We join your team, own your full-funnel experimentation funnel and only invoice when incremental paying users arrive above your baseline.
Your Analytics Dashboard with ActivationLed.
Linear
LocationScout
Genezio
ReelCraft
SalonScale
TestosteroneApp
SociaLeads
Elli Cares
Hosteller
SiteLifter
Carrots & Cake
Zoo Consulting
PagePilot
Procesio
Attribution
Frankly
BearConnect
Otterly AI
LayerPath
Jamie AI
MailModo
HeyReach
Replyke
PassionFruit
ColdMessage
DynamicMockups
BrioHR
ZooPark
Social Champ
LLMrefs
ClearCue
SparkUp
BrewBrand
Linear
LocationScout
Genezio
ReelCraft
SalonScale
TestosteroneApp
SociaLeads
Elli Cares
Hosteller
SiteLifter
Carrots & Cake
Zoo Consulting
PagePilot
Procesio
Attribution
Frankly
BearConnect
Otterly AI
LayerPath
Jamie AI
MailModo
HeyReach
Replyke
PassionFruit
ColdMessage
DynamicMockups
BrioHR
ZooPark
Social Champ
LLMrefs
ClearCue
SparkUp
BrewBrand
New Customers
+33
Invoice Total
€1K
Added MRR
+€5K
New Customers / Month
Your baseline / mo
64
Added / mo at full ramp
+33
Oct
Nov
Dec
Jan
Feb
Mar
MRR
€33K +18%
Base
w/ ActivationLed
Oct
Nov
Dec
Jan
Feb
Mar
Conversions by User Stage
Onboarding Complete
62% base
+8%
First Strike
41% base
+7%
Activation
28% base
+6%
Upgrade to Paid
18% base
+5%
Free to Paid
2% base
+1%
Activations by ICP Segment
Baseline
Uplift
+20%
Solopreneur
+18%
Agency
+6%
In-House
Experiments
4+12%
Onboarding Step 2
100%
2,400 needed
+4%
Empty State CTA
74%
1,800 needed
—
Upgrade Modal
0%
1,600 needed
+9%
Trial Expiry Flow
100%
2,200 needed
No Lift. No Fees. Pay only on customers above your baseline.
Full Stack Partner. We build in your codebase. No handoffs.
No Lock-In. Cancel anytime with 30 days notice.
01
Data-backed hypothesis. No guessing.
PostHog cohort data, Stripe conversion rates, behavioral SQL segmented by ICP. Every experiment starts from evidence pulled from your own product.
02
Built in your codebase. Staged in 24 hours.
Claude Code writes it. Cursor generates the UI. Vercel deploys it. You get a staging URL to review in your browser — not a Figma file. Your dev merges a production-ready PR in 30 minutes.
03
Pay only when new users convert. Zero otherwise.
No retainer. No setup fee. Commission triggers only when incremental paying users arrive above your 90-day baseline — verified from PostHog and Stripe.
Ongoing Growth Audit
Always Know Where Your Funnel Leaks.
Weekly review of your key user stages — cross-referenced with what your team shipped and ranked by revenue impact.
Get My Free Churn Diagnosis
Landing Page
Trial Sign-up
Onboarding Step 1
Dashboard
Drop-Off Analysis
We run behavioral SQL queries segmented by ICP to find the pattern behind every drop-off. Each Growth Experiment hypothesis is backed by evidence pulled from your own data — no in-house analyst required.
Behavioral SQL Analysis
Every Experiment Has Data Behind It.
We pull PostHog and Stripe, segment by ICP, and surface the behavioral pattern behind every drop-off.
Get My Free Churn Diagnosis
16 Feb, 2026
HeyReach
I have 0 doubt that anyone who hires Radu will see a big ROI. If your numbers are not where they should be, Radu is the person to diagnose and improve your UX/UI And PLG Activations.
Ilija Stojkovski
Chief Revenue Officer
1 Jan, 2030
ClearCue
Radu did a journey teardown of our onboarding and activation flow. The full UX, identified the 'Aha!' moment, and pointed out friction I'd stopped noticing.
Martin Markov
Co-Founder & CEO
5,224 PLG screens analyzed
Built in Your Codebase. Not in Figma.
We work on a dedicated branch of your repo — your real UI, your real components. The staging URL is the experiment.
Get My Free Churn Diagnosis
Full Funnel Coverage
Every phase of self-serve SaaS. One partner.
Most agencies own one phase. We run experiments across the entire funnel — from clean data to expansion revenue.
01
Data Foundation
Events, funnels, Stripe. Without clean data every experiment is noise. We fix this before anything else runs.
02
Signup
Landing page, ICP personalization, signup flow friction. Getting the right users in the door at the right cost.
03
Onboarding
Empty states, aha moment path, first-session experience. Getting users to value before they leave.
04
Activation
The behavioral pattern that drives retention. We find it in your data and build experiments directly to it.
05
Retention
Week-1 and week-4 drop-off, habit loops, re-engagement triggers. Keeping activated users from churning.
06
Monetization
Upgrade triggers, paywall design, free-to-paid conversion. Growing revenue from users already inside your product.
AI-Powered Speed
10 Live Experiments a Month. AI Builds. You Merge.
Claude Code writes the experiment logic. Cursor generates the UI against your real design system. Vercel deploys a staging URL in hours. Your dev gets a production-ready PR — no questions, no back-and-forth. They merge in 30 minutes. That's 10 live tests a month, not 1 per quarter.
Get My Free Churn Diagnosis
Performance-Based Model
The Lift Is Real. Or You Pay Nothing.
Your 90-day baseline is the floor. Commission triggers only when incremental paying users arrive above it — verified in PostHog and Stripe. No lift above baseline in a month: you pay €200. That's the entire downside.
Get My Free Churn Diagnosis
Your 90-day baseline
Commission only on users above baseline
Questions we get on every call.
Real questions from founders and growth leads — answered directly.