32 Biases
Meaning Psychology Biases.
How users interpret meaning and context in experiences or information.
Meaning
Curse of Knowledge
Not realizing that people don't have the same level of knowledge
Read Bias
Meaning
Streisand Effect
When trying to censor information ends up increasing awareness of that information
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Meaning
Law of Similarity
Users perceive a relationship between elements that look similar
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Meaning
Self-Initiated Triggers
Users are more likely to interact with prompts they setup for themselves
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Meaning
Singularity Effect
Users care disproportionately about an individual as compared to a group
Read Bias
Meaning
Miller’s Law
Users can only keep 7±2 items in their working memory
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Meaning
Hindsight Bias
People overestimate their ability to predict outcomes after the fact
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Meaning
Mental Model
Users have a preconceived opinion of how things work
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Meaning
Spotlight Effect
People tend to believe they are being noticed more than they really are
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Meaning
Hawthorne Effect
Users change their behavior when they know they are being observed
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Meaning
Variable Reward
People especially enjoy unexpected rewards
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Meaning
Feedforward
When users know what to expect before they take action
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Meaning
Fresh Start Effect
Users are more likely to take action if there's a feeling of new beginnings
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Meaning
Law of Prägnanz
Users interpret ambiguous images in a simpler and more complete form
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Meaning
Occam’s Razor
Simple solutions are often better than the more complex ones
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Meaning
Unit Bias
One unit of something feels like the optimal amount
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Meaning
Cognitive Dissonance
It's painful to hold two opposing ideas in our mind
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Meaning
Curiosity Gap
Users have a desire to seek out missing information
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Meaning
Skeuomorphism
Users adapt more easily to things that look like real-world objects
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Meaning
Survey Bias
Users tend to skew survey answers towards what's socially acceptable
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Meaning
Aha! moment
When new users first realize the value of your product
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Meaning
Goal Gradient Effect
Motivation increases as users get closer to their goal
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Meaning
Social Proof
Users adapt their behaviors based on what others do
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Meaning
Noble Edge Effect
Users tend to prefer socially responsible companies
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Meaning
Reciprocity
People feel the need to reciprocate when they receive something
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Meaning
Authority Bias
Users attribute more importance to the opinion of an authority figure
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Meaning
Familiarity Bias
People prefer familiar experiences
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Meaning
Halo Effect
People judge things (or people) based on their feelings towards one trait
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Meaning
Group Attractiveness Effect
Individual items seem more attractive when presented in a group
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Meaning
Pseudo-Set Framing
Tasks that are part of a group are more tempting to complete
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Meaning
Flow State
Being fully immersed and focused on a task
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Meaning
Scarcity
People value things more when they're in limited supply
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