29 Biases
Information Psychology Biases.
How users perceive, interpret, and process information.
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Visual Hierarchy
The order in which people perceive what they see
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Visual Anchors
Elements used to guide users' eyes
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Signifiers
Elements that communicate what they will do
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Fitts's Law
Large and close elements are easier to interact with
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Anchoring Bias
Users rely heavily on the first piece of information they see
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Decoy Effect
Create a new option that's easy to discard
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Confirmation Bias
People look for evidence that confirms what they think
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Feedback Loop
When users take action, feedback communicates what happened
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Priming
Previous stimuli influence users' decision
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Nudge
Subtle hints can affect users' decisions
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Progressive Disclosure
Users are less overwhelmed if they're exposed to complex features later
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Empathy Gap
People underestimate how much emotions influence user behaviors
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Tesler's Law
If you simplify too much, you'll transfer some complexity to the users
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Framing
The way information is presented affects how users make decisions
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Von Restorff Effect
People notice items that stand out more
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Contrast
Users' attention is drawn to higher visual weights
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Hick's Law
More options leads to harder decisions
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Spark Effect
Users are more likely to take action when the effort is small
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Centre-Stage Effect
People tend to choose the middle option in a set of items
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Expectations Bias
People tend to be influenced by their own expectations
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Cognitive Load
Total amount of mental effort that is required to complete a task
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Attentional Bias
Users' thoughts filter what they pay attention to
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Survivorship Bias
People neglect things that don't make it past a selection process
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External Trigger
When the information on what to do next is within the prompt itself
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Aesthetic-Usability Effect
People perceive designs with great aesthetics as easier to use
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Law of Proximity
Elements close to each other are usually considered related
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Banner Blindness
Users tune out the stuff they get repeatedly exposed to
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Selective Attention
People filter out things from their environment when in focus
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Juxtaposition
Elements that are close and similar are perceived as a single unit
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